18–35s
Pattern Interrupt → List
Break the scroll in the first 3 seconds with something the feed does not expect, then deliver a tight numbered list.
Beat sheet
The structure that holds attention.
- 0–3sPattern interrupt
Odd visual, abrupt cut, or a claim that contradicts what the viewer assumes. No soft intro. - 3–6sPromise the list
Name the payoff and the count. Example: “3 edits that made this clip hit 2M.” - 6–28sFire the list
One beat per item. On-screen number, one concrete action, cut. Keep each item under ~5s. - Last 4–6sCTA
One ask: save, follow for part 2, or duet with their version. Say it once.
Why it wins
The part that is not luck.
The interrupt buys attention; the numbered list gives the algorithm a clear completion curve and gives the viewer a reason to rewatch.
On-screen numbers plus short cuts keep retention above the mid-video drop.
CTA: Save this / follow for the next format.
Remake prompt
Paste this into your tool.
Make a vertical short (9:16) using the Pattern Interrupt → List format. Topic: [YOUR TOPIC] Audience: [WHO IT'S FOR] Length: 18–35 seconds Structure: 1. 0–3s — Pattern interrupt: open on a visual or line the feed does not expect. No greeting. 2. 3–6s — Promise: “Here are [N] [specific things] that [result].” 3. Middle — Deliver [N] items. Each item: big on-screen number, one concrete tip, hard cut. 4. Close — One CTA only: save, follow, or stitch. Voice: direct, second person, concrete numbers over adjectives. On-screen text: short labels, not full sentences.