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Local Gem Reveal — storyboard frame▶ 0.0s
local discoveryX50s

Local Gem Reveal

POV: Insane New Coffee Shop Da Nang

Original: @jake_explains

220Kviews
258saves
361likes
30comments
12reposts
17.9cuts / min
3.14savg shot
Watch the original

Storyboard

What happens, frame by frame.

Local Gem Reveal at 0.0s — Hook
0.0s · HookA man is standing in a modern coffee shop with a rustic brick wall and bookshelves. He is looking slightly to the side while smiling.POV: Insane New Coffee Shop Da Nang
Local Gem Reveal at 0.8s — Establishing Shot
0.8s · Establishing ShotA bustling coffee shop interior with multiple patrons seated at tables. The space is modern and well-lit with greenery and books lining the walls.POV: Insane New Coffee Shop Da Nang
Local Gem Reveal at 2.6s — Exploration
2.6s · ExplorationThe interior of a modern coffee shop is visible, with people sitting at tables and walking around. The space is spacious and well-lit.POV: Insane New Coffee Shop Da Nang
Local Gem Reveal at 8.6s — Detail
8.6s · DetailA smartphone screen displays a Google Maps listing for a coffee shop with images and a review. The background shows a tiled floor and part of a building.HI4 COFFEE & WORKSPACE - 02 NGUYỄN VĂN TRỐI 4.7 ★★★★☆ (524) · Coffee shop · d1-100,000 Open 24 hours I like this place so nice vibe, very friendly stuff and perfect coffee. Nhu Quynh... 2 weeks ago +37 atmosphere
Local Gem Reveal at 16.7s — Social Proof
16.7s · Social ProofA bookshelf is visible with several books displayed. The central book is 'A Promised Land' by Barack Obama.
Local Gem Reveal at 18.0s — Personal Experience
18.0s · Personal ExperienceA person is holding a menu in front of a coffee shop counter. A barista is seen in the background preparing drinks.TẶNG/GIFT: 1.000 Phát Hiện Bàn Hàng Không In Hóa Đơn 0906
Local Gem Reveal at 27.6s — Detail
27.6s · DetailA person is working at a desk with a laptop in a modern, well-lit indoor space with bookshelves and a staircase in the background.
Local Gem Reveal at 32.4s — Grand Reveal
32.4s · Grand RevealA modern office space with multiple people working at desks. The area is well-lit with natural light from large windows.

Beat sheet

The structure that holds attention.

  1. 0–0.8sHook
    Grab attention Visual: Medium shot of the host in the coffee shop Audio: Host speaking
  2. 0.83–2.57sEstablishing Shot
    Set the scene Visual: Wide shot of the coffee shop interior Audio: Background noise
  3. 2.57–16.73sExploration
    Show the features of the coffee shop Visual: Variety of shots showcasing the coffee shop Audio: Host speaking and background noise
  4. 16.73–18sSocial Proof
    Provide credibility Visual: Bookshelf with a notable book Audio: Host speaking
  5. 18–32.1sPersonal Experience
    Share a personal experience Visual: Host interacting with the coffee shop staff and environment Audio: Host speaking and background noise
  6. 32.1–50.2sGrand Reveal
    Show the grandeur of the coffee shop Visual: Wide shots of the coffee shop's spacious areas Audio: Host speaking and background noise

Recreate it

The shot script, for your niche.

Travel, food, and lifestyle creators looking to showcase new venues in their city

1
0-0.8s · Medium shot of the host in the {NICHE} shop

Host says 'Is this the best new {NICHE} spot in {CITY}?' while smiling

Role: Grabs attention and introduces the topic

On-screen: POV: Insane New {NICHE} {CITY}
2
0.83-2.57s · Wide shot of the {NICHE} shop interior

Show the bustling interior with patrons and decorations

Role: Sets the scene and establishes the atmosphere

On-screen: POV: Insane New {NICHE} {CITY}
3
2.57-16.73s · Variety of shots showcasing the {NICHE} shop

Show the host exploring the shop, interacting with staff, and highlighting features

Role: Shows the features and amenities of the shop

On-screen: None
4
16.73-18s · Medium shot of a notable {TOPIC}-related item

Host says 'As seen in {BOOK/MAGAZINE}, {TOPIC} is a key part of the {NICHE} experience'

Role: Provides credibility and expertise

On-screen: None
5
18-32.1s · Host interacting with the {NICHE} shop staff and environment

Host orders a {PRODUCT} and says 'I'm trying the {PRODUCT} and it's amazing'

Role: Shares a personal experience and showcases the product

On-screen: None
6
32.1-50.2s · Wide shots of the {NICHE} shop's spacious areas

Host says 'As you can see, this {NICHE} shop is a must-visit in {CITY}' and shows the shop's grandeur

Role: Shows the grandeur and final impression of the shop

On-screen: None
Voiceover template

Welcome to the best new {NICHE} spot in {CITY}. I'm excited to share my experience with you. From the moment I walked in, I was impressed by the atmosphere and decor. The staff were friendly and knowledgeable, and the {PRODUCT} was amazing. Whether you're a local or just visiting, this {NICHE} shop is a must-visit. Be sure to check it out and let me know what you think.

Coffee shopFocus on the coffee and cafe experience
RestaurantHighlight the food and dining atmosphere
Boutique storeEmphasize the unique products and shopping experience

Why it wins

The part that is not luck.

The video went viral due to its high bookmark rate and low like rate, indicating that viewers found the content informative and useful. The video's pacing and structure also contributed to its success.

high bookmark rate · low like rate · universal relatability

CTA: Find a unique local spot to feature

Remake prompt

Paste this into your tool.

Make a vertical short (9:16) using the "Local Gem Reveal" format.

Inspired by: https://x.com/jake_explains/status/2100595103773426017
Length: 50.2s

Beat sheet:
1. 0–0.8s — Hook: Grab attention Visual: Medium shot of the host in the coffee shop Audio: Host speaking
2. 0.83–2.57s — Establishing Shot: Set the scene Visual: Wide shot of the coffee shop interior Audio: Background noise
3. 2.57–16.73s — Exploration: Show the features of the coffee shop Visual: Variety of shots showcasing the coffee shop Audio: Host speaking and background noise
4. 16.73–18s — Social Proof: Provide credibility Visual: Bookshelf with a notable book Audio: Host speaking
5. 18–32.1s — Personal Experience: Share a personal experience Visual: Host interacting with the coffee shop staff and environment Audio: Host speaking and background noise
6. 32.1–50.2s — Grand Reveal: Show the grandeur of the coffee shop Visual: Wide shots of the coffee shop's spacious areas Audio: Host speaking and background noise

Shot script:
1. 0-0.8s — Medium shot of the host in the {NICHE} shop Host says 'Is this the best new {NICHE} spot in {CITY}?' while smiling (Role: Grabs attention and introduces the topic)
2. 0.83-2.57s — Wide shot of the {NICHE} shop interior Show the bustling interior with patrons and decorations (Role: Sets the scene and establishes the atmosphere)
3. 2.57-16.73s — Variety of shots showcasing the {NICHE} shop Show the host exploring the shop, interacting with staff, and highlighting features (Role: Shows the features and amenities of the shop)
4. 16.73-18s — Medium shot of a notable {TOPIC}-related item Host says 'As seen in {BOOK/MAGAZINE}, {TOPIC} is a key part of the {NICHE} experience' (Role: Provides credibility and expertise)
5. 18-32.1s — Host interacting with the {NICHE} shop staff and environment Host orders a {PRODUCT} and says 'I'm trying the {PRODUCT} and it's amazing' (Role: Shares a personal experience and showcases the product)
6. 32.1-50.2s — Wide shots of the {NICHE} shop's spacious areas Host says 'As you can see, this {NICHE} shop is a must-visit in {CITY}' and shows the shop's grandeur (Role: Shows the grandeur and final impression of the shop)

Fill the {PLACEHOLDERS} with your own niche and topic. Shoot it your way — this is the skeleton, not the skin.
Transcript (8 lines)
0.8sThis co-working space in Da Nang is crazy.
8.5sThis is Hai Four Coffee's new location in Da Nang.
12.0sIt is massive.
14.3sIt has all these private booths that you can work in.
16.9sAnd Barack Obama.
18.1sCan I do a hot cappuccino?
25.6sSweet. Thank you.
32.1sI don't think I've ever seen a co-ordinator this big.